The growth of social media is transforming many aspects of everyday life, including how we shop. As the e-commerce market has expanded, a new sector has emerged from it: social commerce, which operates within the realm of social media platforms. What exactly is social commerce, and what makes it unique?
Za nami największe święta zakupowe w roku, czyli Black Friday i następujący po nim gorący okres zakupów świątecznych. Z tej okazji zewsząd o naszą uwagę walczyły banery z informacjami o promocjach, przecenach i innych super okazjach na prezenty. W całym tym wachlarzu wykorzystanych technik marketingowo-sprzedażowych, przyjrzyjmy się bliżej tym, które swą subtelnością na tle pozostałych, realnie podnoszą wartość koszyka. Właściwie opakowane zwiększają sprzedaż, a klient nie ma poczucia bycia naciąganym. Co to jest Cross selling i up-selling?
A recent outage of the Messenger and Instagram apps caused a stir among thousands of users in many countries, including Poland. Although the issues were resolved within a few hours, it turned out that this was only the beginning of changes awaiting European users.
Social commerce is a growing sales trend happening within social media platforms. By using social media and their associated messaging apps, we can present product offers to a target audience. Unlike traditional advertising campaigns aimed at driving traffic to an external website for purchasing, here we complete the sale without leaving the social media platform. How does it work?
Marketing Automation is an excellent way to enhance the efficiency of an already operating online store. In this article, we will present 8 practical applications of this communication channel and traffic acquisition method.
Google dominates 97.5% of search queries in Poland, so search engine advertising is naturally associated with Google Ads. However, appearing on highly popular queries—searched tens of thousands or even hundreds of thousands of times monthly—can become extremely costly due to the fierce competition. Stepping outside the usual framework could yield exceptional results, so it’s worth considering what advertising in platforms like Bing Ads or Yandex Direct might offer.
Last year was unique in many ways. The massive growth in the number of e-commerce businesses led to increased competition online and resulted in higher marketing spending. As a result, in addition to standard and widely used customer acquisition methods, many brands have embraced new ways of advertising online. Let’s take a look at the trends that will play a significant role in the industry this year.
Marketing is a vast field focused on promoting products, services, and most importantly, the value they bring to the audience. Many techniques and tools are used for this purpose, but all activities essentially boil down to two main strategies. So, let’s take a closer look at what exactly lies behind the terms inbound and outbound marketing and what they encompass.
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