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22 października, 2024

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22 października, 2024

Photo-based Social Media — What You Should Know
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Photo-based Social Media — What You Should Know

As part of the Social Media Guide in Poland for IAB, a colleague from our team had the pleasure of co-creating a detailed analysis of platforms that revolve around photos. We’re talking about the most popular Instagram and its contemporary, Pinterest. Both of these platforms have been around for 10 years. What should you know about them, and how can they benefit your business? Let’s take a closer look and briefly summarize the key information.

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Changes to Facebook's Algorithm. What to Expect?
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Changes to Facebook’s Algorithm. What to Expect?

A few days ago, the Facebook team announced further changes to its algorithm. This time, the modifications are quite significant, as the priority in users’ feeds will now be given to posts from their friends, while the number of posts from pages they follow will be even more restricted. Facebook promises that if you publish valuable content, there’s nothing to worry about. However, looking at the platform’s past actions, it’s likely that already low organic reach will drop almost to zero.

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Anywhere Commerce

Do you have a problem in your e-commerce? Data analysis will help you solve it effectively!

Are you struggling with low retention or a small number of purchases despite high traffic in your e-commerce? These are just two of the many issues that data analysis can effectively help you solve. By skillfully utilizing data with the right tools, you can enhance the effectiveness of your business strategy.

Check if any of these common e-commerce issues apply to you! In the publication, you’ll find sample research suggestions that will guide you in addressing problems such as low retention rates, high website traffic but relatively few purchases, or low demand for products you offer through cross-selling.

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Smart Data – how to choose business-critical data
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Smart Data – how to choose business-critical data

Recently, we had the opportunity to attend two conferences organized by IAB: Dimaq Day and „How To: Alice in Programmaticland.” Both events were interesting and inspiring. They also shared a common theme – data. We discussed its quality, sources, processing, and analysis, but the whole discussion missed two extremely important questions: how to define the data that matters to our business and how to select it from thousands of variables?

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Advertising Agency or Marketing Agency?
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Advertising Agency or Marketing Agency?

Do you need an advertising agency or a marketing agency? No difference? Wait, there’s also a social media agency that contacted me, and a friend recommended a SEM agency. And all you wanted was to simply grow your business.

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Digital commerce
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Digital  commerce

Digital commerce (d-commerce) is considered a more advanced form of e-commerce. It focuses on the sale of products delivered online (SaaS, knowledge, documents, and everything that can be delivered directly via the internet). In most cases, the customer experience begins and ends with software interaction, without direct contact with a person, and certainly not „in real life.”

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E-commerce Guide IAB Poland
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E-commerce Guide IAB Poland

The E-commerce Guide is the latest material prepared by one of the working groups at IAB Poland. The publication helps organize knowledge in the field of e-commerce, reinforces foundational concepts, and presents the most popular trends through interesting case studies. We’ve also added our „two cents.”

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Webinar — live education from a distance
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Webinar — live education from a distance

Distance education has been gaining in popularity recently. The rise of e-learning platforms has been notable in recent years, with a significant number of them appearing on the market, offering vast amounts of knowledge. Online courses and training sessions with video materials, available instantly, 24 hours a day, accessible for a small fee to a wide audience. But how does a webinar differ from such an online course? What makes it unique? Let’s find out.

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Program Google Ad Grants for Non-Profit Organizations
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Program Google Ad Grants for Non-Profit Organizations

When thinking about marketing, many people forget that this concept doesn’t apply exclusively to commercial tasks. The tools used for promoting goods and services, based on similar mechanisms, can also be employed to promote ideas and educational activities within social campaigns.

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