Have you recently noticed strange traffic sources in your Google Analytics account? Or maybe there’s been a sudden increase in direct visits? Unfortunately, it’s not always something to celebrate. It could be spam data, which means nothing and only confuses those analyzing the charts and tables in Analytics. That’s why data quality in Google Analytics is so important.
„Mobile advertising? That’s not for me!” We often hear opinions about the poor effectiveness of ads on mobile devices. But is it really worth completely dismissing the communication channels available on smartphones and tablets?
The holidays are approaching—a harvest season for many retail industries—the best time of the year when consumers buy more, buy faster, and, let’s face it, are often willing to pay more. That’s the magic of the holidays.
As early as 2010, Eric Schmidt (one of the founders of Google) estimated that every two days, humanity produces as much information as it did from the beginning of history until 2003. Six years have passed since then, and this figure has likely increased even further.
The term „strona docelowa,” which would be the Polish equivalent of „landing page,” unfortunately hasn’t caught on. None of our clients have ever used this expression. I know—I asked my colleagues 🙂. That’s why we all stick with „Landing Page”—as Wikipedia defines it: the first page a visitor arrives at after being acquired through the company’s marketing efforts.
Facebook is becoming an increasingly popular platform for marketing activities. Ad campaigns run through this channel can be highly effective and yield significant profits. However, to achieve this, we must pay attention to a few details and be familiar with all the available options. Below are 4 essential things to keep in mind when creating Facebook campaigns.
Marketing agency employees often use specialized terms and abbreviations when preparing reports for online campaigns. These terms seem so obvious to them that they don’t feel the need to explain them. The result? Clients often end up confused, asking questions like, “What is CPC?” or “What does this report even mean?” That’s why we’ve decided to compile and explain the most important terms all in one place.
Although we’ve enjoyed Google Partner status for the past 1.5 years, we’re excited to announce that we’ve received an additional distinction: Google Partner Premier status! (or Premium—both names are correct, as even Google hasn’t settled on one yet). But what exactly does this title mean, and what benefits does it offer our clients?
Some time ago, a popular children’s store website received a lot of negative feedback from the design community for using Comic Sans. It’s a fact that Comic Sans is perhaps the most ridiculed font in the world, and if the site’s designers used it consciously—without aiming for irony—it was undoubtedly a risky move. This made me reflect on how important typography really is in design and how much it influences the perception of the final product.
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