Who Are You, Dear Website User?
Anyone who owns a website wants it to bring some value to their business. In its simplest form, a good website is a kind of offer presented online. Taking it a step further, it may be about enhancing the company’s image (not just marking its presence). Continuing these considerations, we might think about new clients that the website could attract to our traditional business or, heaven forbid, even transactions carried out directly through an online store.