Is a Social Media Store Necessary?

The favorite answer of any marketer is: “it depends” 🙂 It largely depends on what you sell, the type of products you offer, who your target audience is, and whether you’re consistent in your communication. While the effectiveness of your efforts may vary, setting up a Facebook shop is an opportunity you shouldn’t pass up. So, take advantage of the potential of social media and start selling there!

What Do You Need to Know Before Starting?

In the U.S. market, purchases can be made directly on Facebook or Instagram, but this option is not yet available in Poland. Here, the most popular way to complete a purchase is by directing users to the website to finalize and pay for their orders.

Currently, Instagram is testing the ability to order and pay for items directly through Direct Messages. This feature is expected to roll out soon in 26 countries, including Poland. It’s worth preparing for this!

Catalogs and Collections in Facebook Shops

The core of a catalog is showcasing your available inventory. You can create a catalog even without an online store and use it for promotions, like in dynamic retargeting ads. Catalogs are also useful for setting up a shop. Products can be added manually or automatically synchronized with your e-commerce platform.

Once your catalog is set up, you can organize products into collections using filters, either manually or automatically. This allows you to highlight specific product collections, sales promotions, or new offerings—organizing them based on your business needs.

Show Your Brand – Customize Your Store’s Layout and Style

When creating your store, you don’t need to determine every detail of its appearance upfront. Once the shop is set up, the system will automatically display your product offerings. However, you can also customize the layout to uniquely present your brand.

While designing, you can preview how the store will look to your customers—both on Facebook and Instagram and in light and dark modes. You can adjust button colors, display options, and even how products appear. You can feature collections, individual items, and promotions. Additionally, new collections can be highlighted at the top of your shop.

Once the store is created, customers following your profile can receive notifications when a new collection or promotion is available. You can also schedule product launches—an exciting feature to try out.

Key Takeaways

Today, social media is not just for building content and showcasing products. If you run an e-commerce business, take advantage of the opportunity to sell your products via Facebook or Instagram. Paired with a well-thought-out strategy, consistent publishing, and engaging content, it’s a winning combination!

Creating a Facebook or Instagram shop allows you to:

• Make it easier for customers to find and purchase selected products.
• Showcase your brand and products in mobile-friendly formats.
• Create collections to highlight categories or individual products that are a priority for visibility.
• Ensure a consistent brand image across Facebook, Instagram, and Marketplace, enhancing your recognition.