In the following material, Piotr Rocławski, CEO, and Łukasz Heine, CMO at Yetiz Interactive, explain why data is the foundation of all advanced digital activities. Especially in the case of extensive customer networks (in their broadest sense), knowing which data to collect is key to effective digital transformation and the commercial success of an enterprise.
Account Based Marketing is an approach that is increasingly making its way into the mainstream of B2B marketing. Why B2B? Because it typically requires a deep understanding of the potential audience and relatively high investments per acquired (scaled) customer. In return, it offers higher ROI on the invested resources. Consequently, it works best where the potential reward is significant, which is usually in the Business-to-Business segment.
According to all predictions, many markets will experience a recession this year. Even if it doesn’t affect all markets or directly impact certain consumer groups, the mere announcement of a recession will lead to further deterioration in consumer sentiment, resulting in lower sales, especially for impulse purchases. Shrinking target groups will increase competition, with more sellers vying for the same customer.
Digital transformation involves the integration of technologies and digital solutions into a business. It helps companies compete in the marketplace, respond to changing realities, and better align with customer expectations. But what does transformation actually mean for companies?
The moment is inevitably approaching when the largest player in the browser market—Google Chrome—will block 3rd party cookies. This will likely happen between late 2022 and early 2023. Apple’s Safari and Mozilla Firefox have already done so. All of this is due to the privacy revolution happening right before our eyes, one of the manifestations of which is the GDPR (better known as RODO in Poland).
In marketing, vooral digitale marketing, gebruiken we tientallen tools, metrieken en boodschappen. Elk van deze levert veel data op, die moeilijk met elkaar te vergelijken zijn. Het terugbrengen van deze data tot een gemeenschappelijke noemer (zodat vergelijking überhaupt mogelijk is) vereist veel tijd, moeite en compromissen. Als we daar ook nog bedrijfsresultaten (zoals verkoop of winstgevendheid) aan toevoegen, en niet alleen strikt marketingresultaten, wordt het plaatje nog complexer. Waarom is het echter de moeite waard om deze inspanning te leveren? Ontdek 5 redenen!
In marketing, vooral digitale marketing, gebruiken we tientallen tools, metrieken en boodschappen. Elk van deze levert veel data op, die moeilijk met elkaar te vergelijken zijn. Het terugbrengen van deze data tot een gemeenschappelijke noemer (zodat vergelijking überhaupt mogelijk is) vereist veel tijd, moeite en compromissen. Als we daar ook nog bedrijfsresultaten (zoals verkoop of winstgevendheid) aan toevoegen, en niet alleen strikt marketingresultaten, wordt het plaatje nog complexer. Waarom is het echter de moeite waard om deze inspanning te leveren? Ontdek 5 redenen!
Discover how a comprehensive Google Ads audit service can transform your digital marketing strategy. By carefully analyzing your campaigns on various levels, you ensure optimal performance, cost-efficiency, and alignment with your business objectives. Learn more about this detailed methodology, and the benefits of a top-down approach to campaign analysis.
In today’s competitive digital landscape, ensuring a seamless user experience (UX) is paramount. A product’s success hinges not only on its functionality but also on how users perceive and interact with it. This is where a thorough UX audit can make a significant difference.
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