Do you need an advertising agency or a marketing agency? No difference? Wait, there’s also a social media agency that contacted me, and a friend recommended a SEM agency. And all you wanted was to simply grow your business.
The E-commerce Guide is the latest material prepared by one of the working groups at IAB Poland. The publication helps organize knowledge in the field of e-commerce, reinforces foundational concepts, and presents the most popular trends through interesting case studies. We’ve also added our „two cents.”
Distance education has been gaining in popularity recently. The rise of e-learning platforms has been notable in recent years, with a significant number of them appearing on the market, offering vast amounts of knowledge. Online courses and training sessions with video materials, available instantly, 24 hours a day, accessible for a small fee to a wide audience. But how does a webinar differ from such an online course? What makes it unique? Let’s find out.
When thinking about marketing, many people forget that this concept doesn’t apply exclusively to commercial tasks. The tools used for promoting goods and services, based on similar mechanisms, can also be employed to promote ideas and educational activities within social campaigns.
Working from home, which for many seemed like a dream job, has recently become the daily reality for a large number of workers. This shift undoubtedly offers many advantages, such as saving time that we can now spend on getting more sleep instead of sitting in traffic on our way to the office. We also work in an environment we can tailor to our individual needs, allowing for the optimization of our work. It sounds great in theory, under ideal conditions, but what does it really look like? Can we actually be more productive working from home than in the office? Let’s take a closer look.
Becoming a specialist in a particular field is often associated with a strong professional position, a heavy workload, and good earnings. The status of an expert goes even further, representing the highest achievements in a given area. In the age of the internet and self-proclaimed experts, this word has somewhat lost its significance, but that doesn’t mean true experts have disappeared. So, how can you emphasize your status and build your professional position? One of the key elements of this effort is a company blog.
Just two days ago, Google announced some major changes. AdWords, which is celebrating its 15th anniversary, is set to undergo a significant overhaul. From the rather cryptic announcements, it seems that mobile devices will take center stage, emerging as the most valuable tools in the world of modern advertising, particularly in the U.S. Given this trend, such a strategy seems not only timely but essential.
Recently, Facebook announced the launch of a new feature on its social media platform — Facebook Shops. For now, the service will only be available in the USA, but over time, it is expected to roll out in other countries where Facebook operates. So, what is new about this introduced solution? How does it differ from the already existing Marketplace? We are happy to share what we know so far.
The popularity of YouTube has made it widely used for various purposes. While watching videos remains the dominant activity on the platform, it doesn’t overwhelmingly surpass music or podcast listening. Many users consume content on YouTube without actively watching their screens. In response to this, the platform has introduced a new feature: audio ads.
TikTok, the fastest-growing social media platform, has so far been associated with an endless stream of short video clips. With over 800 million active users, mainly from younger age groups (41% of them are aged between 16 and 24), users share various types of short videos and spend an average of 52 minutes a day on the app. It’s no wonder that brands are looking for ways to reach and engage such a massive audience. It seems that the partnership between Shopify and TikTok is stepping up to meet this demand.
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