TikTok is definitely one of the „winners” of the pandemic. Although it had already won the hearts of teenagers, the increased time spent at home drew the attention and engagement of older users.
Starting cooperation with an agency always involves a lot of arrangements and so-called „technicalities” related to various channels. Often, it’s these technical issues that cause the most problems or even delay the campaign launch. How can you quickly get everything sorted?
In just a few days, Google will release another update to its search engine, focusing on user experience during interactions with websites. UX factors will be one of the main aspects considered in indexing and ranking websites in search results. Page load speed, interaction rate, and mobile optimization are just some of the elements that will become even more important after the June update. That’s why it’s worth getting familiar with the term SXO and planning the necessary actions today.
The world of social media never stands still. Both Facebook and Instagram are doing everything they can to attract users’ attention and keep them engaged for as long as possible. What new features can we expect this time?
Pinterest still seems to be overlooked by most advertisers, and relatively few people are taking advantage of its potential. So, is it worth seizing this opportunity?
It is often said that complex technology starts to resemble magic. A perfect example of this is the advertising algorithms used by Facebook, or rather Meta. The number of data sources and variables that these algorithms rely on is so vast that it’s easy to get lost.
Reels are the main trend on Instagram in 2021 and 2022. If your brand is already on IG or you plan to be, creating Reels is a must. If you want to keep your followers engaged for longer, start recording today! Photos in the feed are slowly becoming a thing of the past. Short, captivating videos offer huge potential to reach new audiences, as many brands that use this format have already discovered.
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