How to Be Better and Sell More?
The most obvious approach seems to be a price war. But, first of all, it has its limits—you can’t lower prices indefinitely; secondly, it’s easy for competitors to copy; and thirdly, there’s unlikely to be much profit from it (unless you’ve mastered the art of endlessly reducing costs).

So, maybe in the flood of similar solutions and products, we should find something that truly makes us stand out? Maybe our service should be more intuitive to use, or present products differently—like organizing them by purpose instead of categories, or offering a better search engine?

Sometimes, small things make the difference: adding a blog with advice, customer reviews, or offering free shipping alongside the standard sales info. These and many similar examples have been tried in every possible way. Still, it’s worth seeking out unique solutions.

But often, even simple changes are enough. For example, if everyone else is competing on price, maybe it’s worth offering better after-sales service, additional consulting, or improved customer care? It’s tough to be both cheap and provide a high standard of service.

This brings us to the heart of the matter. Standing out usually doesn’t mean discovering America. You just need to find your niche and occupy it in a way that makes it harder for competitors to break in. Online, more than anywhere else, the rule of the first-mover advantage applies.

It’s worth fighting for that advantage.