Have you recently noticed strange traffic sources in your Google Analytics account? Or maybe there’s been a sudden increase in direct visits? Unfortunately, it’s not always something to celebrate. It could be spam data, which means nothing and only confuses those analyzing the charts and tables in Analytics. That’s why data quality in Google Analytics is so important.
„Mobile advertising? That’s not for me!” We often hear opinions about the poor effectiveness of ads on mobile devices. But is it really worth completely dismissing the communication channels available on smartphones and tablets?
Facebook is becoming an increasingly popular platform for marketing activities. Ad campaigns run through this channel can be highly effective and yield significant profits. However, to achieve this, we must pay attention to a few details and be familiar with all the available options. Below are 4 essential things to keep in mind when creating Facebook campaigns.
Marketing agency employees often use specialized terms and abbreviations when preparing reports for online campaigns. These terms seem so obvious to them that they don’t feel the need to explain them. The result? Clients often end up confused, asking questions like, “What is CPC?” or “What does this report even mean?” That’s why we’ve decided to compile and explain the most important terms all in one place.
Although we’ve enjoyed Google Partner status for the past 1.5 years, we’re excited to announce that we’ve received an additional distinction: Google Partner Premier status! (or Premium—both names are correct, as even Google hasn’t settled on one yet). But what exactly does this title mean, and what benefits does it offer our clients?
As part of the Social Media Guide in Poland for IAB, a colleague from our team had the pleasure of co-creating a detailed analysis of platforms that revolve around photos. We’re talking about the most popular Instagram and its contemporary, Pinterest. Both of these platforms have been around for 10 years. What should you know about them, and how can they benefit your business? Let’s take a closer look and briefly summarize the key information.
A few days ago, the Facebook team announced further changes to its algorithm. This time, the modifications are quite significant, as the priority in users’ feeds will now be given to posts from their friends, while the number of posts from pages they follow will be even more restricted. Facebook promises that if you publish valuable content, there’s nothing to worry about. However, looking at the platform’s past actions, it’s likely that already low organic reach will drop almost to zero.
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